{"id":6054,"date":"2024-11-07T14:13:44","date_gmt":"2024-11-07T13:13:44","guid":{"rendered":"https:\/\/making-of.biz\/?post_type=news&#038;p=6054"},"modified":"2024-11-19T11:34:06","modified_gmt":"2024-11-19T10:34:06","slug":"la-psychologie-de-lespace-comment-le-design-influence-le-comportement-des-clients","status":"publish","type":"news","link":"https:\/\/making-of.biz\/en\/magazine\/la-psychologie-de-lespace-comment-le-design-influence-le-comportement-des-clients\/","title":{"rendered":"The psychology of space: how design influences customer behaviour"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6054\" class=\"elementor elementor-6054 elementor-6030\" data-elementor-post-type=\"news\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fab384 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fab384\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e171c0a\" data-id=\"e171c0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75bdb55 elementor-widget elementor-widget-text-editor\" data-id=\"75bdb55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to designing a space in a <strong>hotel<\/strong> or <strong>restaurant<\/strong>, layout and design are not simply aesthetic choices: they directly influence emotions, behaviour and <strong>the customer experience<\/strong>. <strong>Space psychology<\/strong> analyses how a well-designed environment can influence the decisions and well-being of users.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69e3661 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69e3661\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-470a113\" data-id=\"470a113\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-188f1a6 elementor-widget elementor-widget-spacer\" data-id=\"188f1a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0ae513 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0ae513\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61e5fea\" data-id=\"61e5fea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2515ed0 elementor-widget elementor-widget-heading\" data-id=\"2515ed0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The impact of colours and materials<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cc272 elementor-widget elementor-widget-text-editor\" data-id=\"d4cc272\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The <strong>colours<\/strong>, <strong>textures<\/strong> and <strong>materials<\/strong> used in a hotel or restaurant can create a variety of moods and provoke different psychological reactions. Bright, colourful tones should be mixed with warm tones such as beige or ochre to create a relaxing atmosphere, ideal for a <strong>hotel<\/strong> where guests are looking for comfort and relaxation. In a restaurant, orange or yellow colours encourage conviviality and stimulate the appetite.<\/p><p><strong>Natural materials<\/strong> such as <strong>wood<\/strong> or stone reinforce a sense of calm and authenticity, offering an immersive and soothing experience, highly sought after by establishments wishing to offer a unique <strong>customer experience<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2db2b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2db2b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49052e3\" data-id=\"49052e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bfd7d0 elementor-widget elementor-widget-spacer\" data-id=\"3bfd7d0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718c8b3 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718c8b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cde7986\" data-id=\"cde7986\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b5d5d6 elementor-widget elementor-widget-image\" data-id=\"0b5d5d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/making-of.biz\/en\/furniture\/the-fontaine-gaillon-paris-restaurant\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/making-of.biz\/wp-content\/uploads\/elementor\/thumbs\/making-of-studio-sieges-canes-verts-fontaine-gaillon-paris-qw1buolnp26b5e8eiddx2erfx8aco4qngf0lbeh4z4.jpeg\" title=\"making-of-studio-sie\u0300ges-cane\u0301s-verts-fontaine-gaillon-paris\" alt=\"Coin du restaurant la Fontaine Gaillon \u00e0 Paris avec deux tables dress\u00e9es et quatre si\u00e8ges can\u00e9s verts modernes avec en accoudoir une texture de rotin\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-551abb2\" data-id=\"551abb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-002f4cb elementor-widget elementor-widget-heading\" data-id=\"002f4cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The layout of spaces for fluid circulation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a146c7 elementor-widget elementor-widget-text-editor\" data-id=\"6a146c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The <strong>layout of the space<\/strong> in a hotel or restaurant has a direct impact on customer behaviour, influencing their experience from the moment they arrive. A well-designed <strong>lobby<\/strong> should be airy, bright and welcoming for both individuals and groups. A fluid design, with no visual barriers, allows customers to navigate the space easily, creating a reassuring first impression. A study conducted by <strong>Cornell University<\/strong> has shown that well-lit reception areas can increase the perception of service quality and even influence customers&#8217; purchasing decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39fd5e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39fd5e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bec9df\" data-id=\"0bec9df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd7e331 elementor-widget elementor-widget-text-editor\" data-id=\"bd7e331\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a <b>restaurant<\/b>, the organisation of tables is just as important for the comfort of guests. If tables are too close together, particularly in brasseries or lower-end restaurants, this can create a feeling of unease and impact on the overall experience.<\/p><p>Upscale restaurants need to be airy with tables spaced out to ensure customer privacy. Customers may feel watched or disturbed by ambient noise if tables are too close together. Conversely, a well-balanced layout, with enough space between tables, encourages conversation and relaxation. A study in the <strong>American Journal of Environmental Psychology<\/strong> revealed that customers prefer restaurants where they feel physically comfortable, which can influence their length of stay and their propensity to return.<\/p><p>The sensory experience, reinforced by the layout of the space, also contributes to the overall atmosphere of the establishment. For example, <strong>background music<\/strong>, the<b> <strong>smell<\/strong> of <\/b>food and<b> <strong>natural light<\/strong> can <\/b>be harmonised with the design to enrich the customer&#8217;s experience. In this way, a well-designed space can not only improve <strong>customer comfort<\/strong>, but also stimulate positive emotions, fostering a lasting relationship with the establishment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ee603a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ee603a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2fd704\" data-id=\"b2fd704\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c01cbc9 elementor-widget elementor-widget-spacer\" data-id=\"c01cbc9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-548cce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"548cce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-594a305\" data-id=\"594a305\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59f29aa elementor-widget elementor-widget-heading\" data-id=\"59f29aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of lighting in a restaurant<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0051d80 elementor-widget elementor-widget-text-editor\" data-id=\"0051d80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lighting is a fundamental element in creating an atmosphere that enhances the customer experience, whether in a <strong>restaurant<\/strong> or a <strong>hotel<\/strong>. In a restaurant, <strong>subdued lighting<\/strong> helps to create a warm, intimate atmosphere, ideal for convivial meals with friends and family. According to a study by <strong>Ohio State University<\/strong>, lighting plays a crucial role in the perception of the quality of meals and services. Soft lighting can not only improve the aesthetics of dishes, but also encourage customers to take their time, fostering a sense of well-being and satisfaction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f5f11b5\" data-id=\"f5f11b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defb705 elementor-widget elementor-widget-image\" data-id=\"defb705\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/making-of.biz\/en\/furniture\/le-baudelaire-restaurant-of-the-burgundy-paris-5\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/making-of.biz\/wp-content\/uploads\/elementor\/thumbs\/Making_of-mobilier-fauteuil-baudelaire-restaurant-eclairage-qw1bukuaxq15uydv4bresfpljosvtcbq3weneampo0.jpeg\" title=\"Making_of-mobilier-fauteuil-baudelaire-restaurant-eclairage\" alt=\"\u00c9clairage naturel de la salle du restaurant le baudelaire \u00e0 Paris\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6be48bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6be48bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e55b37\" data-id=\"6e55b37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b12d156 elementor-widget elementor-widget-text-editor\" data-id=\"b12d156\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Conversely, <strong>lighting <\/strong>that is too cold and bright can alter the customer experience. Lights that are too bright can create a cold and uncomfortable atmosphere, leading to a feeling of stress and irritation, which may cause customers to leave the restaurant more quickly. Warm colours should be used. According to the <strong>Journal of Consumer Research<\/strong>, lighting levels influence not only the mood of customers, but also their consumption behaviour.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d60629c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d60629c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89c5ccb\" data-id=\"89c5ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-027618b elementor-widget elementor-widget-spacer\" data-id=\"027618b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4caa8be elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4caa8be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4fafbd\" data-id=\"d4fafbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bfca56 elementor-widget elementor-widget-image\" data-id=\"2bfca56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/making-of.biz\/en\/hotel-industry\/hotel-du-pont-vieux-3-carcassonne\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/making-of.biz\/wp-content\/uploads\/elementor\/thumbs\/Making_of-studio-hotel-pont-vieux-accueil-qw1bumpzbe3qi6b4tcknxf8iqgjm8qj6s5pmcujxbk.jpg\" title=\"Making_of-studio-ho\u0302tel-pont-vieux-accueil\" alt=\"Accueil de l\u2019h\u00f4tel du Pont Vieux \u00e0 Carcassonne avec un \u00e9clairage doux, design d\u2019int\u00e9rieur et mobilier par Making-Of-Studio\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5212a75\" data-id=\"5212a75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fc902a elementor-widget elementor-widget-heading\" data-id=\"2fc902a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of lighting in a hotel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad2054 elementor-widget elementor-widget-text-editor\" data-id=\"dad2054\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a hotel, lighting must be carefully thought out to enhance the <strong>feeling of comfort<\/strong> and relaxation. Subdued lighting in communal areas and bedrooms creates a serene atmosphere conducive to relaxation. For example, the use of dimmable lamps means that lighting can be adapted to suit different times of day, creating a personalised experience. Research by the <strong>University of California<\/strong> found that hotel rooms with well-designed lighting are perceived as more welcoming, which can increase guest satisfaction and encourage them to return.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd76bd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd76bd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bcae5f\" data-id=\"5bcae5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-007ee30 elementor-widget elementor-widget-text-editor\" data-id=\"007ee30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By incorporating natural lighting elements, such as daylight, and combining different types of lighting (direct, indirect, decorative), establishments can also enrich customers&#8217; sensory experience. In short, a well thought-out lighting strategy contributes not only to the aesthetics of the premises, but also to improved well-being. And a better customer experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43df497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43df497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22bb5ce\" data-id=\"22bb5ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbff6fb elementor-widget elementor-widget-spacer\" data-id=\"bbff6fb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3c5845 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3c5845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25d3e39\" data-id=\"25d3e39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cae8de7 elementor-widget elementor-widget-image\" data-id=\"cae8de7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/making-of.biz\/en\/furniture\/le-baudelaire-restaurant-of-the-burgundy-paris-5\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/making-of.biz\/wp-content\/uploads\/2023\/02\/MAKINGOF_ChaiseBaudelaire-EN-1024x576.jpg\" class=\"attachment-large size-large wp-image-4018\" alt=\"Details of the sketch of the chair of the restaurant Le Baudelaire\" srcset=\"https:\/\/making-of.biz\/wp-content\/uploads\/2023\/02\/MAKINGOF_ChaiseBaudelaire-EN-1024x576.jpg 1024w, https:\/\/making-of.biz\/wp-content\/uploads\/2023\/02\/MAKINGOF_ChaiseBaudelaire-EN-300x169.jpg 300w, https:\/\/making-of.biz\/wp-content\/uploads\/2023\/02\/MAKINGOF_ChaiseBaudelaire-EN-768x432.jpg 768w, https:\/\/making-of.biz\/wp-content\/uploads\/2023\/02\/MAKINGOF_ChaiseBaudelaire-EN-1536x864.jpg 1536w, https:\/\/making-of.biz\/wp-content\/uploads\/2023\/02\/MAKINGOF_ChaiseBaudelaire-EN-2048x1151.jpg 2048w, https:\/\/making-of.biz\/wp-content\/uploads\/2023\/02\/MAKINGOF_ChaiseBaudelaire-EN-450x253.jpg 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-901031d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"901031d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e997a3\" data-id=\"2e997a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c26162f elementor-widget elementor-widget-spacer\" data-id=\"c26162f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7662feb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7662feb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1338b45\" data-id=\"1338b45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb6749 elementor-widget elementor-widget-heading\" data-id=\"2bb6749\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comfort as a priority<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81851d7 elementor-widget elementor-widget-text-editor\" data-id=\"81851d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Customer comfort<\/strong> is a determining factor that directly influences customer satisfaction and loyalty. In a restaurant, ergonomic seating and sufficient space between tables contribute to a pleasant experience. An outstanding example of this approach is the design of chairs for the <a href=\"https:\/\/making-of.biz\/mobilier\/le-baudelaire-restaurant-du-burgundy-paris-5\/\" target=\"_blank\" rel=\"noopener\"><strong>Le Baudelaire restaurant<\/strong><\/a> by <strong>Making-of Studio<\/strong>. To ensure that the customer is seated comfortably, a number of elements were incorporated into the design of the seating:<\/p><ul><li><strong>Ergonomics<\/strong>: the design of the chairs aims to encourage a variety of postures while adapting to the typical morphology of customers. This ensures optimum comfort during meals.<\/li><\/ul><ul><li><strong>Functionality<\/strong>: the cushion is slightly tilted backwards (9 to 12\u00b0), which supports the lower back and encourages a natural posture. What&#8217;s more, the chair&#8217;s legs are designed with rounded glides to make it easier to glide over a variety of surfaces, such as carpet or tiles, reducing the effort required when moving around.<\/li><\/ul><ul><li><strong>Durability<\/strong>: when updating furniture, it&#8217;s essential to opt for quality materials, such as firm foam cushions, which limit sagging over time and ensure greater longevity.<\/li><\/ul><p>The details of these chairs illustrate the attention paid to quality: the Teflon glides also make it easier to glide over the carpet, making daily use smoother, and the armrests have been designed so that only elbows can rest on them and so that hands do not dirty the fabrics. In short, every detail of this chair has been carefully thought out to offer undeniable comfort while making it easy for staff to maintain, enhancing the overall customer experience in a refined and welcoming environment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99b9cce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99b9cce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39592eb\" data-id=\"39592eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4168fed elementor-widget elementor-widget-spacer\" data-id=\"4168fed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74a2fe1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74a2fe1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f642642\" data-id=\"f642642\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-702c83e elementor-widget elementor-widget-text-editor\" data-id=\"702c83e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By integrating these principles of <strong>spatial psychology<\/strong>, Making-of-Studio helps hotels and restaurants to create <strong>functional<\/strong> and <strong>aesthetic<\/strong> <strong>spaces<\/strong> where customers feel comfortable, happy and encouraged to return. Because <strong>interior design<\/strong> is more than just aesthetics, it transforms the customer experience and profoundly influences the perception of establishments. <a href=\"\u2018https:\/\/making-of.biz\/contact\/\u2019\" target=\"_blank\" rel=\"noopener\">Contact us<\/a> to find out how we can help you optimise your space and enrich your customers&#8217; experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6040,"template":"","meta":[],"news-category":[34,36],"news-tag":[42,41],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The psychology of space: how design influences customer behaviour - Making-Of Studio<\/title>\n<meta name=\"description\" content=\"Looking to maximise the impact of your design? 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